Helena is a highly skilled sales, marketing, PR and marcom professional with over 30 years’ experience in financial services-related leadership roles. With a career that spans banking, Fin Tech and public sectors, Helena brings a deep understanding of diverse organisational cultures and an intuitive approach to crafting succinct, persuasive statements that capture and engage target audiences.

Formerly a private wealth manager at Goldman Sachs (GS), UBS, and Merrill Lynch (now Bank of America), Helena covered UK market entrepreneurs, industry leaders and family offices, and headed the GS EMEA Partners’ private wealth desk. Previously head of FX and trade finance marcom for S.W.I.F.T. in Brussels, Helena authored the complete suite of communications materials for the global messaging platform, including technical literature.

Helena has an Honours degree from the University of East Anglia and an MBA from London Business School. She holds the Investment Management Certificate and numerous securities qualifications from the NFA and FINRA. She is a winner of the Plain English Campaign’s Crystal Award for marketing literature.