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B2B Marketing Manager

Location: Matfield, Tonbridge, Kent (with two days per month from our London office)

Position Type: Part time (approx. 20 hours per week over 3 or 4 days)

About Hanover Talent Solutions / City CV:

Hanover Talent Solutions is part of the international Hanover Search Group. We work with businesses to support their people and we transform the careers of the individuals we work with, delivering exciting life-changing results through our solutions. When we work directly with individuals, we are known as City CV.

Within both brands, we deliver award-winning career transition and leadership training services to support individuals making key decisions at career milestones. Our service is designed to increase confidence during periods of change, create more control over their career and ultimately build a career plan that sees fulfilment, satisfaction, learning and success at the heart.

Our support involves career coaching, CV & LinkedIn profile writing, personal branding and leadership development. We work with corporates by supporting their employees on their career journey and individuals seeking to invest in their own career.

We are seeking a dynamic and results-driven B2B Marketing Manager to join our marketing team and drive our B2B marketing efforts to new heights.

Job Description:

As a B2B Marketing Manager at Hanover Talent Solutions (City CV), you will play a pivotal role in developing and executing strategic marketing initiatives targeting businesses. Your primary focus will be on lead generation, brand awareness, and nurturing client relationships. This role offers an exciting opportunity to make a significant impact on our company’s growth and success.

Key Responsibilities:

  • Account-Based Marketing (ABM): Implement ABM strategies targeting high-value B2B accounts with customised marketing efforts.
  • Marketing Strategy: Develop and implement comprehensive B2B marketing strategies aligned with company objectives.
  • Content Creation: Create engaging and informative B2B-focused content, including blog posts, whitepapers, case studies, and infographics.
  • Digital Marketing: Utilise digital channels (social media, email marketing, SEO, PPC) to reach and engage B2B audiences.
  • Lead Generation: Design and execute lead generation campaigns, tracking and nurturing leads through the sales funnel.
  • Analytics and Reporting: Monitor and analyse marketing campaign performance, providing data-driven insights for continuous improvement.
  • Sales Collaboration: Work closely with the sales team to ensure marketing efforts align with sales goals, providing them with qualified leads and sales support materials.
  • Budget Management: Manage the marketing budget effectively, optimizing resource allocation for maximum ROI.
  • Market Research: Conduct in-depth market research to identify trends, competitive landscape, and opportunities within the B2B sector.
  • Event Management: Plan and participate in industry events, webinars, and conferences to showcase our products/services and build relationships with B2B clients.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
  • Proven experience in B2B marketing with a strong track record of success.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot CRM, marketing automation).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work collaboratively in a fast-paced environment.

Benefits:

  • Competitive salary
  • Private medical insurance
  • Pension scheme
  • Professional development opportunities
  • Company culture focused on innovation and growth
  • Flexible and hybrid working mode

If you are a motivated and creative marketing professional with a passion for driving B2B growth, we encourage you to apply for the B2B Marketing Manager position at Hanover Talent Solutions/City CV. Join our team and be a part of our journey to success.

How to Apply:

Interested candidates are invited to submit their CV as a first step. Please send your application to hayley@citycv.com

 

Executive CV Writers

We are currently recruiting Executive CV Writers.

Executive CV Writers

Would you love a role where you can really make a difference? Helping real people transform their lives and careers?

We are looking for a former financial services professional to join us as a CV Writer.

City CV, the UK’s only multi-international-award-winning CV writing firm has a high-end client base seeking a top quality service. We have immediate vacancies for client-facing Executive CV Writers to join our CV writing team on a flexible and freelance basis. From 15-35 hours per week.

Working closely within City CV’s guidelines and framework, you will interview clients via Teams/Zoom to draw out their strengths, achievements and goals. You will then use your creative flair to produce value-based CVs, LinkedIn profiles and cover letters with impact that help our clients secure the top jobs.

Your drive for perfection and a passion for helping individuals achieve their dreams is paramount. Attention to detail plus linguistic and grammatical excellence are essential along with the ability to meet exceptionally high standards.

You will preferably be degree educated with a background in financial services. Highly conscientious and professional; you will have proven exposure to top level client service.

Essential:

  • Excellent writing skills – accuracy, attention to detail and grammatical excellence
  • Desire to be trained to become an industry-leading CV writer – striving to continuously evolve and improve
  • Long term commitment to a career with City CV with a minimum of 15 hours per week
  • Educated to Bachelors, Masters or MBA level
  • Financial services experience
  • Articulate with clear communication skills and strong, confident client service skills
  • Confident client service skills
  • High emotional intelligence and empathy and a passion for helping each client achieve their dreams

In return you will receive support and training from a lovely, professional, friendly team and work for one of the most respected CV writing companies in the UK – the only UK company to have won multiple awards at the TORIs – the international ‘Oscars’ of the CV writing industry. Working from home, hours are flexible and the rate of pay is excellent.

Applicants will be considered from across the UK or from around the globe.

In the first instance please email a copy of your CV and two samples of your work to hayley@citycv.com.