Workingwise, 17th August 2023: ‘How can employees use social media to find a job?’
Victoria McLean, CEO & founder of career consultancy City CV, adds: “Most people will find great power in using social media to network, build your personal brand and demonstrate your skills – plus it’s also a helpful research tool into companies you’re thinking of applying to.”
Social media is a two-way street, so it’s important to engage and connect rather than simply broadcast thoughts and opinions, adds McLean. “Being consistent is key, and this will help in building long-term relationships. Remember, even if someone isn’t going to give you a job right now, they might remember you when a relevant role does come up.”
As much as social media is a valuable resource for job hunting, mistakes can be costly, so it’s important to exercise caution. For example, posting inappropriate or unprofessional content online, which could be seen by potential employers, could damage a candidate’s chances of securing a role.
“Employers often look at a candidate’s social media profiles as part of the hiring process,” comments McLean. “Be cautious about sharing overly personal, controversial or inappropriate content that could harm your professional image. You might want to make your personal accounts private, so your potential employers see only what you want them to see.”