The introduction to a CV should always be as strong and full of persuasive impact as possible; it is often the ‘make-or-break’ component for many recruiters who will give an average CV just a few seconds of attention before making a decision. So it needs to be given some thought, and it needs to position your strengths and experience as a perfect match with the role you’re applying for.

Start with a relevant job title which should also be a keyword-rich. If you’re already working in a role with the same title as your target position, then keep it the same. If you’ve never held the target title, then ‘seeking’ or ‘candidate for’ will work just as well. This is a great way of immediately making it clear that you’re well matched to the job. Make sure the title isn’t random or quirky; if you’ve been saddled by a weird one by your current employer, change it to something with more industry relevance.

After the title, the profile should be 3 or 4 bullets which sum you up in the most efficient, compelling way. Avoid soft skills, fluffy sentences, pointless waffle, personal pronouns or anything that is irrelevant to the job in hand.

Focus on where you can add value and stay related to the target area. Include years of experience and summarise your specific expertise. Most jobs require strong communication and the ability to build productive relationships with colleagues or clients, so try and find a way of setting yourself apart with a USP – what do you do better than most? Think about your biggest achievements, and include one or two that illustrate your key strengths well.

Watch City CV’s video on this subject here:


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